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Lynda.com - Designing a Brochure Hands-On Workshop [2009 г.]
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Lynda.com - Designing a Brochure Hands-On Workshop
#777
Производитель: Lynda.com
Ссылка на курс: Designing a Brochure Hands-On Workshop
Автор: Nigel French
Дата выпуска: 03/04/2009
Видео кодек: H.264
Видео: QuickTime (.MOV), 880 x 660
Аудио: MPEG-4 AAC LC, 48000Hz 64 kb/s tot , stereo (2/0)
Язык: английский
Продолжительность: 2 ч 20 мин
Файлы примеров: Присутствуют
Описание:
Brochures are essential marketing tools, which establish brands and keep them competitive in the marketplace. Designer and educator Nigel French taps into his 15 years of professional experience to create a course that demonstrates how Adobe InDesign, Illustrator, and Photoshop CS4 can integrate to create dynamic brochures. Nigel teaches techniques for creating different kinds of brochures—some obvious, others unexpected. Designing a Brochure Hands-On Workshop covers more than the mechanics of the workflow. It also explores the creative process, giving designers options for producing brochures that are both stylish and cost-effective. Exercise files accompany the course.
InDesign CS4 and Illustrator CS4 Essential Training are recommended prerequisites to fully execute the techniques in this title.

Introduction

  • Welcome 2:08
  • Using the exercise files 1:09

1. Getting Started

  • Making thumbnails 1:20
  • Gathering assets 6:12
  • Choosing a printer and selecting paper 3:04

2. Setting Up the Workspace

  • Saving a workspace 2:09
  • Setting preferences 3:27
  • Using keyboard shortcuts 1:50
  • Synchronizing color management settings 2:33

3. Setting Up the Document

  • Setting up a new document 3:57
  • Adjusting columns and creating fold marks 7:08
  • Setting up a grid 5:08
  • Indicating the cap height line 3:45
  • Using layers 4:19

4. Creating the Background

  • Choosing a color palette 10:06
  • Working with color panels and background shapes 6:35
  • Adding decorative swirls 3:54
  • Adding textures and gradients 4:33

5. Working with Text

  • Placing text 3:42
  • Using Find/Change to clean up text 3:48
  • Choosing fonts 6:52
  • Applying paragraph and character styles 7:03
  • Arranging text 6:24

6. Preparing Images

  • Developing in Camera Raw 6:54
  • Masking 10:16
  • Placing images 8:17
  • Scaling and cropping 6:29
  • Setting up text wrap 6:20
  • Making a pop-out image 5:29
  • Fine-tuning images using the Pen tool and Warp 6:20
  • Retouching 2:48
  • Refining text 8:37

7. Preparing for Print

  • Finishing touches 2:04
  • Soft-proofing 3:05
  • Proofing and mockup 2:16
  • Adding a spot varnish 4:38
  • Preflighting the document 5:31
  • Making a PDF 8:12
  • Packaging 3:00

8. Alternative Brochure Styles

  • Exploring gatefold brochures 1:41
  • Exploring pocket brochures 1:33
  • Exploring wraparound brochures 1:50
  • Exploring eight-page booklets 2:28

Conclusion

  • Goodbye 0:25





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